PRETTY DECENT CONCEPTS
Role: Branding, Lettering, Illustration

AD & Design: Scott Biersack
Copywriting: Michael Shilling
Year: 2024
Creampuff Donuts is located in a beautiful historic warehouse building in downtown Phoenix. The brand was designed to exude a playful confidence, while having the perfect blend of timeless tradition and contemporary flair. You know, something that felt classic yet modern simultaneously.





Building a brand from the ground up calls for a little bit of everything — signage, menus, swag, packaging, photography, you get the picture. No detail too small, no touchpoint overlooked.

A brand that's as delightful as the donuts — bold, playful, and dripping with personality (and chocolate)







NO WORK, ALL PLAY
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