Not For Tourists

PANAMA TOURISM

Role: Calligraphy and Lettering

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For Adventurers

AD: Ben Conaghan
Video: VML Inc.
Year: 2017

Custom calligraphy and lettering created for the “Not for Tourists” campaign.  The calligraphy aimed to be expressive of the subject matter and emotion of the experiences being featured in each video. Over 40+ pieces of calligraphy were completed including English and Spanish variations. 

For Trailblazers
Panama Not For Tourists
Panoramic Settings
Panama Tourism Calligraphy Process

Each phrase was drawn multiple times and spliced together to form the best possible flow

For Sunchasers
For The Curious
For Bird Watchers

Each of the Spanish translations were drawn to match the overall style and composition of their English counterparts. All phrases were drawn analog and scanned at high-resolution.

For Culture Seekers
For Historians

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