Not For Tourists

PANAMA TOURISM

Role: Calligraphy and Lettering

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AD: Ben Conaghan
Video: VML Inc.
Year: 2017

Custom calligraphy and lettering created for the “Not for Tourists” campaign. The calligraphy aimed to be expressive of the subject matter and emotion of the experiences being featured in each video. Over 40+ pieces of calligraphy were completed including English and Spanish variations.

Each phrase was drawn multiple times and spliced together to form the best possible flow

Each of the Spanish translations were drawn to match the overall style and composition of their English counterparts. All phrases were drawn analog and scanned at high-resolution.