Role: Illustration, Lettering and Storyboarding
Bacardi had teamed up with Meek Mill and Leslie Grace to recreate the iconic Conga song by Miami Sound Machine. This ~3 minute long animated kinetic typography music video was created to help folks sing along to this new hit remix. The entirety of the music video contains 100+ frames with 100% hand-drawn lettering and custom illustrations.
A select few finalized frames.
The entirety of the music video contains all hand-drawn typography and custom illustrations. Additionally, the chorus is constructed of 15 separate mouth shapes drawn to achieve every consonant and vowel — super rad stuff.
A collection of the many rough storyboards. Over 100+ boards were drawn.
Process of finalizing a single storyboard.
LOSING CONTROL IN HEART & SOUL
COPYRIGHT © SCOTT BIERSACK 2021