CONGA Music Video

BACARDI

Role: Illustration, Lettering and Storyboarding

* * *

AD: BBDO
Production: Tatiana Lanier 
Animation: Chris Feige
Year: 2020–2021

Bacardi had teamed up with Meek Mill and Leslie Grace to recreate the iconic Conga song by Miami Sound Machine. This ~3 minute long animated kinetic typography music video was created to help folks sing along to this new hit remix. The entirety of the music video contains 100+ frames with 100% hand-drawn lettering and custom illustrations.

Bacardi Final Illustrated Storyboards
Bacardi Illustrated Frame

A select few finalized frames.

Bacardi Illustrated Frame
Bacardi Illustrated Frame
Bacardi Illustrated Frame
Bacardi Illustrated Frame
Bacardi Illustrated Frame

The entirety of the music video contains all hand-drawn typography and custom illustrations. Additionally, the chorus is constructed of 15 separate mouth shapes drawn to achieve every consonant and vowel — super rad stuff.

Bacardi Chorus Mouth Frames
Bacardi Rough Storyboards

A collection of the many rough storyboards. Over 100+ boards were drawn. 

Rough Bacardi Storyboard Final Bacardi Storyboard

Process of finalizing a single storyboard.

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