Cautionary Gig Poster

PROGRESSIVE

Role: Illustration and Lettering

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Progressive Detail Shot

AD: Arnold Worldwide
Copy: Arnold Worldwide 
Year: 2019

Working with the wonderful folks at Arnold Worldwide, we collaborated on creating social content for Progressive. Young home owners don’t always understand the importance of home insurance...But we do understand music! Thus, we created a cautionary band poster to educate folks (like myself) about the dangers that could occur.

Progressive Electrical Fire Process

Process of the rough sketch to the final poster

Animation by Arnold Worldwide

Final Progressive Poster Design

The original copy changed a couple times throughout the project but no worries, we still made it work! 

Progressive Concept Sketch 2

Original collection of rough compositions

Progressive Concept Sketch 1
Progressive Concept Sketch 3

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